What is local SEO and how can you use it for your business?

The wonders of SEO can amaze and confuse many – don’t worry! I am here to help you understand and learn how to utilise your website to get local traffic (and customers) to your business.

What is Local SEO?

Business2Community.com explains local SEO as:

“Local SEO is the process of optimizing your website so that you can gain higher local search rankings. Over a third of all searches in 2014 will be local and when you include nongeo-targeted keywords that trigger local results, the number nears 50%!”

Ok, so, that wasn’t desperately helpful, but the numbers are not to be missed. Basically, local SEO is when someone searches for a business, product, or service in their local area. For example: “Makeup artist Reading” or “facials in Caversham”. More and more people, especially those of us who want to buy local and not have to travel too far to have a beauty treatment, are utilising the search feature on Google to find businesses local to them.

One way to make sure you turn up in these results, which are probably now over the 50% in 2014, is to make sure you have created a Google Location page. Google explains how to do it, a lot better than I do, so once you’ve read through this blog, I highly suggest going here, to set up your location pages (you can make over 10, so if you own several businesses in different locations, you can make sure they all pop up!).
Another way to make sure you are found when a local search is made, is through keywords and meta tags in your website. These are the words you use in your titles, your pages and in your blogs, to make sure Google knows what your website is about. In your website, you should be including your location and where people can find you. However, you can also add metatags into the background of your website so that “crawlers” (Google’s word for the robots that search the internet for new websites, content and where to put your website when a person searches specific words / phrases) know what your website is all about.
When I work with a new client for their website or SEO review, I use a great tool to help us figure out the most searched for terms in their industry and location. Then we add these to their website so that they are found for keywords people actually search for. Many people think their customers use certain keywords, so are surprised when they find out that those terms may not be searched for as much as others.
SEO is a fantastic tool, when used well. Local SEO is even better for converting visitors to your website into customers who visit your business, so make sure you mention your location and areas that are close-by, so that when people use Google and other search engines, they will find and book with you!

If you have any questions about local SEO or how to use it on your website, please ask any questions below. I also have a FREE report which you can download here, which shares 27 promotional tips to help you get more customers.


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