UK mobile ad spend to rise up to 40% by 2018!

UK mobile ad spend to rise up to 40% by 2018!

The UK mobile ad spend is to double up to £2 billion according to research from EMarketer.


UK mobile adspend is predicted to double this year to £2 billion and will represent 39.1% of the total adspend in the UK by 2018, according to research from eMarketer.

Due to the sudden rise in mobile devices owned by us Brits, half of the UK are expected to own a mobile device by 2018 including tablets and iPads. As it is, online ad spending has been increasing year on year thanks to mobile devices.

The report states that: “While digital, and especially mobile, is boosting total growth, other channels are flat or even losing ad revenues. Spending on TV and outdoor ad formats will rise at a much slower pace, while radio ad outlays will remain relatively flat.”

Digital TV is expected to receive the second greatest increase proportion of spend with 24.6% while print advertising will receive 18.6% of the total. Print advertising, already dropping each year, is expected to carry on decreasing year on year as the world becomes more digital.

This emphasises the importance of responsive web design, so that advertisements on the web can be viewed on all different types of mobile devices.

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