Before starting an Ecommerce business venture, you should consider what it actually will involve. Ecommerce requires time and investment, not just from when the website is created but from a marketing point of view as well. Ecommerce is more dependent on marketing
than a traditional business, and your success will definitely be proportionate to your online traffic. If you’re planning on managing it yourself it’s very technical and will require time and patience to learn how to use it.
However, Ecommerce does have it’s benefits too. You’re not limited to just a local marketplace, you can go global. In order to get a real success rate from your business, you will have to invest in search engine optimisation, online advertising and email marketing. Unfortunatley it is not as simple as setting up an online store and waiting for customers to find you.
Choosing the right Ecommerce platform
Choosing the right Ecommerce platform is fairly difficult if you’re unsure of the platforms available to you. There are some well established platforms out there, however the newer solutions like WordPress, Magento and Prestashop are well adapted and equipped for a modern businesses selling needs. They also have many online video tutorials made by the user community should you get stuck. However do your research or get expert help, if you fail to chose the right platform early on, it will only end up costing you more down the line.
If you’re planning on managing it yourself, try to get something you are comfortable with without any help, or one with a strong online support community. The less dependent your business is on someone other than you, the less chance there are of things going wrong that are beyond your control.
Website design for Ecommerce
You might have the best product ever to sell but no matter how good your product is if the website design is poor, it’s an instant put off for your customers. It should have a professional look to it otherwise you run the risk of your customers thinking you’re another scam site. If design isn’t your forte, consider hiring a professional for help with this part- it really is that important.
You need to ensure that have a secure online payments gateway for the peace of mind of your business and your customers. You will want to get a secure payment gateway from a provider like Authorize.net, this will allow you to take credit card payments online securely. By not complying with this you run the risk of losing online payments and could run into trouble with the law.
Online marketing is the next most important thing after your website design and your product.This will make or break your ecommerce business. It’s unreasonable to expect your customers to find you, you need to find them. By putting together an online marketing strategy which uses search advertising, banner ads, content marketing and video marketing is going to be an investment you’ll need to make if you hope to succeed in making people aware of your business.