SEO (search engine optimisation) has become harder than ever to master in 2015 since Google hit with the Panda update in February. Because it’s now harder to compete for top ranking with other established websites its undoubtably become more expensive too for quality SEO strategies.
However you should view SEO as a longterm investment because when people search for keywords in the search engines, 60% of clicks go to the top 3 organic search results, 70% of links users click on are organic not paid and 80% of search engine users say they don’t click on the sponsored ads. If that isn’t enough percentages for you then how about add this too; 75% of web users don’t even go past page 1 of the search results. Although this could take a while to get up onto the page one of search engine results, especially if you have a competitive keyword, but the sooner you start the better- this will give you a legs up from your competitors who haven’t already started.
The good (but could be bad if you wanted to engage in black hat SEO) is that there are no longer any tricks with algorithms anymore. Google likes to pick up on quality website content- which is how it should be done so the user benefits. You will still need to optimise your page titles, implement your keyword into your content (in a natural way) and meta data though to make you as searchable as possible. SEO is not just about quality content though, its also about understanding who your customers are and where to find them.
If you were planning on investing a lot of money into social media advertising, consider that search engine searches drive 400% more traffic to web pages then social media does.
Of course once you have the quality content and the keyword implementation, you need some quality back links so Google can see that your site is of authority and trustworthy. You can do this by guest blogging (note that this will also get you exposure to a new audience) and commenting on other popular quality blogs.
Another statistic to leave you with for the day; it’s important to remember that 93% of the online user experience starts with a search engine.