How to: Salon marketing to new customers – part two, Website Usability

Last week, we focused on your why and how important your brand message is to marketing your beauty salon. I hope this was a useful blog, and here, we are going to look into the usability of your website, as, thanks to the accessibility of internet on the go, many more people are buying and booking via their mobile technology.

When a customer finds your website, you need to see how easy it is for them to find a product or service, and buy it. As a salon owner, you probably want people to book a service in your salon, whether it’s a haircut, manicure, a facial or a wax, they need to find what they are searching for, easily, and be able to book themselves into the treatment quickly and without hassle.

There are several ways to do this:

Have an easy to use booking app directly on your website, that is set up to sync with your calendar. This is so customers can book themselves into the treatment they want, know when you are free, and you will know as soon as a booking is made. There are lots of options out there, and if you want some suggestions, give me a call, I’d love to help.
Make sure your telephone number is easy to see! You can even make it a link, so as soon as a mobile user touches the telephone number, they are sent to their telephone option in their phone, so they don’t have to do the fiddly “zoom in and copy and paste” malarkey!

Share your treatments in the right places. So often, clients who come to me about a new website, have had issues with their previous website not converting viewers into customers, and I can see straight away that their treatments are hard to find and aren’t sectioned into the right groups. For example, you should section your treatments pages into hair care, pampering, skin care, nails etc, so that your visitors, who probably already have an idea of what they want to book, can easily get there. Then ensure the booking and call features are on these pages!

These are just a few ideas to get you going with making your website user-friendly. I hope these were useful, and ask any questions in the comments section below! I’m more than happy to help!


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