Guest blogging is used widely in the SEO industry to increase traffic to your website by posting blog posts onto other high traffic websites. By doing this, not only are you getting more exposure but you’re also putting your link onto a trusted Google site so they will read your website as a quality site too which will push your page rank higher.
Guest blogging can work in 2 ways; either you write a post to appear on another website or someone else writes a post to appear on yours.
When you allow guest bloggers to write for your blog they are also helping to increase the value of your blog by submitting the quality content so its a good two way street. It’s also great for a networking online and building relationships with other bloggers.
Link building is one of the most effective SEO tactics any website can invest in Google will always want quality so by starting now you’re putting yourself in a good position longterm.