You’re in the world where looks mean everything. Your clients come to you because you rock at making them feel better, look great and get fit.
But, how can you get more customers to you? As a fitness business, whether you run a local gym or are a personal trainer, you need to know how to attract the right people to you. That’s where a good back up of fitness marketing for your business comes in to play.
As a web designer and specialist in local SEO (which you can read more about here), I suggest taking a look at the space most customers with come to first – Google and your website.
Here are a few of my top tips to help you get started in marketing your fitness-based business:
Who is your perfect client?
You need to think about what your perfect client will be searching for in order to find you, and then get in touch with you. Perhaps they’re using certain words like “Personal Trainer Reading” or “bootcamps in Berkshire” or “regular fitness classes” – you need to take a look at the services you provide in order to nominate the best keywords to use, to attract the right people to your site. You then need to reflect these words and key searches in your website content, your social media and in your offline marketing too, helping to entice people to remember you for these key features and services.
Make sure your website is easy to navigate.
So many local gyms and personal trainers have websites that don’t make it easy to book as a customer visiting their website. A lot of a website’s design is about customer-friendliness. This means the ability to invite a customer into their journey, allowing them to follow a sort of system to getting them to the booking stage (which is ultimately what you will want!) Take a look at the journey a customer will make – is it easy for them to make a booking with you, do they know they need to call you first for an initial consultation?
Make sure the website makes sense and is easy to follow as a new visitor, as usually you only have a few seconds to make a great first impression.
Use digital marketing to help you get more people to your website
More and more people are using social media to find out about potential businesses they want to work with, and this is no different when it comes to the fitness industry. Take a look at where your current customers are at the moment, are they using Facebook more than Twitter, or vice versa? Perhaps they prefer email newsletters, so you need to make sure you have an easy way for people to sign up, and be a part of your regular newsletter list.
Whatever space the customer prefers to use, you need to be in there, offering support, education, a community and also, a space where they can be enticed to give your services a go.
These are just a few stages to help you get started to marketing your fitness business, if you have any questions or are in need of a little re-jig of your website or SEO, I’d love to help.
PS if you’d like to have a freebie from me, you can download my free report sharing 27 promotional tips specific to health and beauty businesses.