Dentist surgeries for many are for an emergency, a regular check-up or for that all important clean, but how do people find your dentist surgery, when there are so many on offer?
Most people use search engines or word of mouth when it comes to finding the right dentist, and once they have found the top search result, they visit their website. A website can make a customer pick up the phone, or can make them click the “back” button. Your website needs to ensure clients call and book an appointment!
As a web design and SEO business, we know the importance of having a website that is functional, easy to use and has the right calls to action. So we wanted to share some top tips for your website, to help your dentist surgery website stand out from the crowd, for all the right reasons.
Think of how these people will contact you.
Do you prefer to have a call to your reception, or would you find an email a better option? Find out from your current clients what they preferred to do when they booked their appointment and then replicate this in your website. Making sure your telephone number is large, easy to copy when viewed on a mobile device, and is on all pages, is a good step forward.
Show your expertise.
When it comes to picking a dentist, from just searching and finding a website, confidence that you’re in safe hands is key. Make sure your website shows your accolades, allows people to find out more about your dental surgeons, hygienist and your history, so they know they are in the right hands. You can also use a blog section to share the latest technology and updates, proving you are staying ahead of the game when it comes to dentistry, plus Google loves a blog!
Share your top services.
As a dental surgery, your website needs to entice people to the best sellers. Which products or services do you find sell best? Then show these as the first services on the home page, making it quick and easy to get the viewer to call you to book their appointment.
Wherever you are, your website needs to showcase your dental surgery to the right people, and get them booking their appointments. We hope these three top tips for your website help to get you started, and if you need any support or more ideas for your surgery’s website, give us a call or email us today, we’d be more than happy to help.