Before embarking on any marketing campaign, you always have to ask yourself: What does success in 12 months look like to you? When defining what success looks like to you…
It comes as no surprise that most people trust a personal recommendation over adverts or special offers. Customers will be more likely to visit your business for the first time…
Time is a precious commodity. So precious that if your website loads 1 second too fast, it can seriously impact the amount of users who stay on your website. Improving…
So you may have heard that you’re meant to use social media for your beauty business, that it helps to increase brand recognition, get new customers and build loyalty with…
Social media marketing is one of those extra 'things' you're told to have. Not everyone understands it and not everyone has adopted it yet. The ones who haven't adopted it yet…
The goal in a beauty business is to sell an “experience”. The moment a client enters a salon is where the salon experience begins. The goal is to let every…
In today’s competitive world, getting new patients can be hard and you may begin to feel discouraged. In order to attract new patients, you have to offer products and services that…
As a massage therapy business, you will be hoping to have local customers finding your website, so they can easily book their all-important massage sessions with you, but what are…
This is a question I get regularly from my clients; websites they use often aren’t converting visitors into customers through the door. As you probably already know, you have some…