So you’re a small business trying to keep costs to a minimum and have successfully/unsuccessfully designed your own website? Already sirens are going off in my head. Its amazing how amateur web creators forget the most important aspects to generate leads on your website.
Here are the 9 most criminal offences made by most when you decide to design your own website:
Crime number 1: No call to action. What do you expect your customers to do next? They need to be told. If it be “Get a Quote” or “Sign up here” make it easy for them and tell them.
Crime number 2: Poor Design. If you’re not a natural designer then this aspect of web design can be pretty hard to get right. 41% of small businesses say that improving the design is top of their list so why delay? Your website will probably be the first thing your customer sees and you’d want them to have a good first impression.
Crime number 3: Not bothering to update your site enough– 64% of business owners can’t keep up with the timely updates themselves so don’t offer any new information to returning customers. 25% say the cost of updating is a big hurdle for them. However it’s all necessary stuff not only to satisfy your return viewers but for your search engine optimisation too.
Crime number 4: No social media links. By not enabling your customers to share their experience of your brand you’re turning down free word of mouth advertising which is criminal!
Crime number 5: Not enabling your website to work on a mobile or tablet device. 60% of small businesses don’t have a responsive website, and 20% of web users only use their mobile devices so that’s a big chunk of revenue you’re missing out on.
Crime number 6: Poor SEO– 26% of small businesses have a page rank value of 0. You need to be discovered to generate more leads so some simple keyword research and meta data to put into your site can ensure you’re Google place increases.
Crime number 7: No metrics– How do you expect to track the progress of your site? See what source your leads are coming from? See what your visitor behaviour is? Did you know that 75% don’t have access to sites such as Google Analytics which tell you this data. Its the best way to get your site to progress.
Crime number 8: No particular person designated for when a cyber attack occurs– this can be hugely damaging for your business and the average cost of a cyber attack is £4000 to fix the problem. 44% of small businesses have had such an attack.
Crime number 9: Forgetting to display your contact information. You’d be surprised but 93% don’t display any email addresses anywhere on their site and 49% have forgotten to include a phone number. How is your customer going to contact you?