SEO is a confusing subject for many. So confusing that many people have adopted a warped view of what SEO is, what it does and what is doesn’t do. So today i’m here busting the top 5 SEO myths which I keep coming across when speaking to prospecting clients.
1. SEO is a scam
Sadly many business owners have fallen into the trap of scammers who claim to do their online marketing at the bargain price of £50 a month, with a service promising you top rankings on Google, and yet nothing happens to their page ranking or page views. SEO isn’t a scam, it’s the online marketers who have scammed you which is the scam.
Unfortunately you have to pay for quality and service. £50 per month SEO isn’t going to pay off that much. I’d say £50 per month fixes onsite technical amends which need doing, and doesn’t address any kind of white hat link building or social activity.
2. I did some SEO ONCE
And why did you stop there?
When no effort is applied, your organic search drops. Maintaining your SEO efforts is essential because of:
- Link degradation (a.k.a. link rot)
- Publishing new pages
- Evolving search engine algorithms
- The competition moving ahead of you
- Outdated content
- …and more
For the small minority of sites, SEO doesn’t need continual investment. This usually relates to local SEO sites, you just type in the name of the car garage, or the bakery and it comes up top. Or you just have too much business as it is. If you’re in that situation then just reviewing your SEO 2-3 times a year is sufficient enough so you don’t let yourself drop.
3. Link building is dead
No it’s really not- if you do it properly!
Many believe, after recent Google penalisations, that link building is now bad and against Googles rules.
In fact, white-hat link building is a completely legitimate way to get higher rankings. Google still use anchor text and page rank authority to appropriately rank your website.
4. I want to rank #1 for a single keyword
No you don’t- you want to rank for the long tail keywords.
Long tail keywords being keywords which consist of 2-4 words together which are actually more natural to search for.
E.g Photography to wedding photography or wedding photography Hampshire
By using long tail keywords, it’s actually a lot more specialised which leads to a better conversion rate of visitors to paying customers.
5. Social activity doesn’t affect SEO
This myth is so wrong. I could actually write a whole blog post on why, but i’ll keep to the main facts and save that for another day.
It’s technically true that Google does not take into consideration Facebook shares and likes and Twitter follows and tweets to determine your page ranking, however, successful social activity can have significant secondary effects on your SEO efforts.
Social activity helps address two of the major tasks facing SEOs:
- Search engine discovery and indexation
- Content distribution, which leads to links and shares
- Successful social activity puts your content in front of the right group of users, increasing visits, engagement, and brand signals like the number of users searching for your site.
Finally, the simple act of more influencers visiting your content can lead to more links and further sharing, and the cycle repeats itself. All of these secondary effects can significantly boost your SEO efforts.